From national landmarks and museums to amusement parks and historic attractions, every visitor deserves a safe, welcoming, and inclusive experience.
At Blind Ambition, we help venues across the UK—including iconic institutions like the UK Parliament and Harry Potter Studio Tour, —improve their accessibility and inclusion for disabled visitors, including those who are blind or partially sighted.
Whether you’re managing a high-profile visitor attraction, cultural institution or busy theme park, our training and consultancy services give your team the insight and tools to deliver outstanding, respectful service for every guest.
Why Inclusion Matters for Public Venues
Over 14 million people in the UK have a disability—many are active tourists, visitors, and families
Disabled visitors account for £15.3 billion annually in tourism spend
Accessibility influences where people choose to go, how long they stay, and how likely they are to return or recommend your venue
Under the Equality Act 2010, public venues have a legal duty to anticipate and remove barriers to access
According to Accenture’s Disability Inclusion Imperative, inclusive organisations outperform others, showing:
2x higher net income
1.6x higher revenue
2x more economic profit
Inclusion isn’t just right—it’s smart, sustainable strategy.
What We Offer
We provide sector-specific training and consultancy designed to support all types of visitor-facing venues.
Visual Awareness Training for Visitor-Facing Staff
Audience: Front-of-house, security, tour guides, customer service, stewards, and volunteers
Format: 1-day, in-person training (up to 16 participants)
What it covers:
Understanding sight loss and the barriers blind and partially sighted people face
Practising sighted guiding techniques in real venue settings
Inclusive communication: tone, introductions, verbal orientation, wayfinding support
Creating accessible experiences across exhibitions, queues, rides, and tours
Identifying physical and sensory barriers in your venue
This session can be tailored to specific environments—e.g. historic buildings, large parks, or high-footfall events.
Disability Awareness Training for All Staff
Audience: Venue staff, volunteers, event staff, maintenance, retail, catering and management teams
Format: 1-day, in-person or virtual
What it covers:
A broad overview of common disabilities (mobility, sensory, neurodivergence, cognitive)
The Equality Act 2010 and your public sector or commercial obligations
Inclusive customer service techniques
Environmental and sensory considerations
Managing queues, signage, lighting, and emergency protocols with inclusion in mind
Real-life visitor journeys and case studies
Train-the-Trainer Programmes
For larger venues or institutions wanting to embed long-term change, we offer Train-the-Trainer programmes in both Disability and Visual Awareness.
Audience: Inclusion leads, senior stewards, learning and visitor experience managers
Format: 1-day, in-person (up to 8 participants)
Cost: £11,995 + travel
What’s included:
Sector-relevant training content for internal use
Trainer slide decks, activity sheets, and video content
Handouts and intranet-ready guidance
Training rollout plan and sample session templates
Staff evaluation forms and impact tracking resources
This option helps you create long-term ambassadors for inclusion within your team.
Accessibility Audits & Visitor Journey Reviews
We also provide bespoke accessibility audits, including:
Physical access reviews (routes, entrances, exhibits, rides)
Wayfinding, signage and sensory experiences
Digital accessibility of booking systems, apps and pre-visit materials
Secret shopper assessments with real disabled users
Written recommendations aligned with best practice and visitor expectations
Ideal For:
Museums and galleries
Heritage sites and historic buildings
UK Parliament and government institutions
Zoos and aquariums
Theme parks and adventure centres
Sports and events venues
Family attractions and educational centres
Why Work with Blind Ambition?
Lived experience leadership: Seema Flower, our founder, is blind and brings authentic insight to every project
Experience with major UK institutions, including UK Parliament, NHS Trusts, cultural and entertainment venues
Tailored, flexible delivery: Whether one site or multi-location, we tailor every session to your team and layout
Compliance and culture: We support you in meeting Equality Act requirements while transforming your visitor culture
Explore more at www.blindambition.co.uk
Make Your Venue a Place Everyone Can Enjoy
Whether you’re looking for an awareness session, a full staff programme, or an accessibility audit, we’re here to help you welcome every visitor—without exception.
Contact us today to find out how we can support your team:
