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THE PURPLE POUND

The Purple Pound is defined as the spending power of any household in which there is a disabled person.

Piggy bank and calculator on purple back
 

THE NUMBERS

1 in 5 people in the UK have some form of disability.

£2 billion a month is lost to UK business by ignoring the needs of disabled clients.

The number of disabled people is increasing - up from 11.9million in 2014 to 13.3 million in 2017.

So there are three main reasons your organisation should focus on the disabled market.

  1. The Money - it's a big market.

  2. The Law - it's often a legal requirement.

  3. Do good! - it's the right thing to do.

VALUE OF PURPLE POUND
£249 BILLION - YES BILLION!

The opportunity for your organisation is huge! Disabled customers tend to be more loyal once they have overcome the barriers to get to you.

Simple steps can make a big difference.

For example:- a blind customer to my London business would call us when they got off the bus and we'd send someone to walk them from the bus stop to our business and back again afterwards. A simple thing for us which took perhaps 5 minutes but a huge thing for that customer which meant they were much less likely to go elsewhere. They had a solution which worked for them and we had another loyal client.

We'll help you find the simple steps you can take to make your business or organisation more disabled friendly.

EQUALITIES ACT 2010

The Equalities Act 2010 protected certain characteristics and ensured that you cannot be discriminated against on the basis of:-

  • Age

  • Sex

  • Sexual Orientation

  • Gender reassignment

  • Race

  • Religion or belief

  • Marriage or Civil Partnership

  • Disability

The definition of when someone is considered disabled was defined as


- if you have a physical or mental impairment and that impairment has a substantial and long term adverse effect on your ability to carry out normal day-to-day activities.

You'll be automatically considered disabled if you have:-

  • cancer - including skin growths which need removal to avoid cancer,

  • A visual impairment - this means being certified blind, severely sign impaired, sight impaired or partially sighted.

  • MS Multiple Sclerosis

  • an HIV infection even if no symptoms

  • a sever long-term disfigurement for example skin disease or facial scarring.

DO GOOD!
IT'S THE RIGHT THING TO DO.

It's just the right thing to do. Our society grows when we include everyone.

There is a old Greek Proverb:-

"A society grows great when old men plant trees whose shade they know they shall never sit in."

In this case when we do things, often simple small things, which help others that makes our society stronger.

 

"A society grows great when old men plant trees whose shade they know they shall never sit in."

Greek Proverb