Small Business Saturday: SmallBiz100


Local entrepreneur, Seema Flower, from Stoke Poges, Buckinghamshire, is being profiled as

part of this year’s Small Business Saturday. She is encouraging the public to support the

campaign on 4th December and urging other small firms from the area to get involved.

Small Business Saturday celebrates small business success and encourages consumers to

shop local and to support businesses in their communities. This year it is calling on the

nation to share a ‘big thank you’ with small firms to recognise their vital role throughout the


Blind Ambition, set up by Seema Flower in 2017, has been selected as one of the campaign’s prestigious Small Biz 100 line-up, which highlights inspiring, independent businesses from across the country.

“Small Business Saturday is a welcome boost at a time when all small businesses need extra help. Whist BlindAmbition is a small business our customer base ranges from small local businesses to schools, and multinational tech firms and everything in between.

BlindAmbition is a disability training consultancy that aim to Create Diverse and Inclusive

Cultural Change. During the pandemic, we had to pivot our business to deliver training online and develop new services such as an employment webinar program which included coaching in partnership with the RNIB. If we can help you create a more diverse and inclusive business contact us for a tailored solution.” said Seema Flower MD of BlindAmbition.

On Small Business Saturday, customers across the UK go out and support all types of small

businesses – everything from local independent shops and restaurants, to smaller service

providers like accountants, personal trainers and dog groomers. Many small businesses take an active part in the day by hosting events and offering promotions.

“Our campaign mission to support and celebrate small businesses has never been more

important, as small firms face considerable challenges to get back on their feet, but will be

absolutely vital to the UK’s recovery,” said Michelle Ovens, CBE, director of Small Business


“The pandemic brought home just how central small businesses are to our communities, so

we’re encouraging everyone to get behind them on Small Business Saturday and use it as a

way to send a big thank you!”

Urging other local small businesses to get involved in Small Business Saturday, Seema

Flower went on to say:

“Small Business Saturday is really easy for small firms to get involved in, and a great way to

engage customers. It is completely free and open to all small independents, many of whom

collaborate with other local businesses on the campaign. Business owners can download

marketing materials via the website and get involved in the conversation online using the

hashtag #SmallBizSatUK.”

In its ninth year in the UK, last year Small Business Saturday achieved record-breaking

success with an estimated £1.1 billion spent with small businesses across the UK on the day, according to estimates from campaign founder and principal supporter American Express.

The campaign attracts huge attention, with an impact that last all year. Last year it trended

at number one in the UK on Twitter, with the Prime Minister, leader of the opposition and

the Mayor of London among those publicly supporting the campaign. Over 90% of local

councils also supported the campaign.

To get involved in Small Business Saturday 2021 visit -

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